13+ Years Experiences

Marketing Industry

Our CEO

Ayu Anastasya Christine

With a diverse background and expertise, Ayu is a dynamic and versatile leader in the business world.

Professional Experiences :

Brand Director in Beauty Company

Marketing Planner at Tech Brand

Specialization in Event and Campaign Management

Passions and Hobbies

Travel Enthusiast

When not leading in the corporate world, Ayu is a passionate traveler. She enjoys exploring new destinations, experiencing different cultures, and gaining inspiration from her journeys.

Dog Lover

Ayu shares her life with her beloved dog, Apollo. Spending time with Apollo brings her joy and a sense of relaxation, emphasizing her love for animals and the importance of work-life balance.

Entrepreneurial Spirit

Ayu has a strong entrepreneurial spirit, and she has ventured into the Food and Beverage industry. Her passion for culinary experiences has led her to create and manage successful F&B establishments.

With a rich and diverse professional background, a love for travel, and a commitment to entrepreneurship, Ayu is an inspiring and accomplished leader who continues to make a significant impact in various industries with GABE.

Professional Achievements

Tech Industry – Realme

In realme, was successfully handled more than 60+ New Products Launch for Smartphone and AiOT, more than handled and supervised 30+ TVC & Digital video projects and Fan Festival Event

Tech Industry – Xiaomi

In Xiaomi, was handled Social media channel for facebook & instagram, was successfully handled for 20+ new product launch and MiPOP Fan Roadshow.

Beauty Industry – Y.O.U

May 2023

  • YOU Beauty held The 1st YOU Beauty Fan Meeting with Kim Soo Hyun in Jakarta
    with 3,000 onsite, 40,000+ online, 18M+ Impression, 100+ Celebrity & KOL, 85+ Media what an incredible achievements of the year!
  • Ayu represented Thank You note as YOU Brand Director Indonesia to Kim Soo. Hyun

Beauty Industry – Y.O.U

June 2023

  • Ayu introduced YOU Acneplus Triple Acne Spot Care was Awarded as The Best Acne Product 2023 at the Popbela Beauty Awards 2023

Beauty Industry – Y.O.U

September 2022:

  • Recognized in Marketing Magazine for Inspiring Leadership
  • Awarded for “The Best Ramadhan Campaign” with the campaign titled “Would You Love You” by YOU Beauty Indonesia

Beauty Industry – Y.O.U

October 2022:

  • Ayu introduced “YOU Radiance Up! Serum,” which was acclaimed as “The Best Face Serum” at the Popbela Beauty Awards 2022.

CEO