In January 2024, the Nextar Star project was launched as a campaign designed to introduce the brand’s newest innovation to an audience. This project focused on promoting Nextar Star, a new product line featuring three exciting flavor variants, through engaging and authentic content on TikTok. To achieve this goal, we collaborated with two TikTok influencers, @veliaveve_ and @enricowinaldy, who were selected for their strong audience connection, creative storytelling, and consistent performance on the platform.
Both influencers were tasked with showcasing the taste, concept, and uniqueness of Nextar Star in a fun, relatable, and visually appealing way. The collaboration was fully managed by Jala Gabe Works, the company where I work, ensuring smooth coordination, creative alignment, and effective execution throughout the campaign.
Check the video below to see the results.
@veliaveve_
@enricowinaldy