In October 2024, our Isuzu Truck project focused on a targeted digital collaboration to strengthen product awareness and technical understanding among commercial vehicle audiences on social media platforms.
The campaign partnered with one TikTok influencer, @arulputraroban, who demonstrated the Isuzu Elf NMR Main Filter and Pre Filter, highlighting the larger filter size, wider filtration area, and double pre filter system for maximum protection.
This project was managed by Jala Gabe Works, ensuring clear messaging, creative execution, measurable impact, strong storytelling, consistent branding, and educating viewers about improved filtration efficiency, durability, engine reliability, fuel cleanliness, maintenance benefits, and long term performance for fleet owners, drivers, mechanics, workshops, and logistics businesses across diverse operating conditions nationwide, while reinforcing credibility, trust, and product confidence overall, check the video below to see the results
@arulputraroban