In May 2025, the Garmin project focused on supporting the launch of a new wearable through a strategic influencer marketing campaign on Instagram, designed to increase awareness, engagement, and product understanding among active lifestyle and tech savvy audiences.
The campaign collaborated with three influencers, @spillbill.png, @indahselfi22, and @shafalubis, who were tasked with promoting the new product launch of Garmin Vivoactive 6 by showcasing its smart features, fitness tracking capabilities, design, daily usability, and how it supports health monitoring and active routines.
This project was fully managed by Jala Gabe Works, handling influencer coordination, content direction, campaign execution, and brand alignment to ensure consistent messaging, strong visual storytelling, and impactful reach across platforms, while reinforcing Garmin’s positioning as a reliable, innovative smartwatch brand, check the video below to see the results
@spillbill.png
@indahselfi22
@shafalubis