In February 2025, the Garmin project executed a strategic influencer marketing campaign aimed at supporting the New Product Launch of WULING New Air EV and New Cloud EV during the IIMS 2025 exhibition, focusing on boosting awareness, excitement, and audience engagement across Instagram.
The campaign collaborated with three influencers, @hillsatrio, @davidrdsyh, and @adifarvn, who created engaging content highlighting the vehicle launches, on site experience, design highlights, innovation, and how the models fit modern urban lifestyles and sustainable mobility trends.
This project was fully managed by Jala Gabe Works, overseeing influencer coordination, creative direction, content scheduling, and campaign execution to ensure aligned messaging, strong visual storytelling, and optimal reach, while strengthening brand presence, event visibility, and audience connection throughout the exhibition, check the video below to see the results
@hillstario
@davidrdsyh
@adifarvn