In July 2025, the Garmin project carried out a targeted influencer marketing activation to support the promotion of Wuling Cortez Darion during GIIAS 2025, with a focus on reaching family oriented and automotive enthusiast audiences through relatable and engaging Instagram content.
The campaign collaborated with one Instagram influencer, @bapak2id, who was tasked with showcasing the Wuling Cortez Darion by highlighting its comfort, practicality, family friendly features, design appeal, and on site experience at the GIIAS 2025 exhibition in an authentic storytelling format.
Through this project, the Garmin team ensured smooth execution and clear communication, while the collaboration helped strengthen brand visibility, increase engagement, and drive interest toward the Cortez Darion, making the campaign impactful and relevant for the target market, check the video below to see the results
@bapak2id