In August 2025, the Garmin project delivered a focused influencer marketing initiative designed to boost awareness of electric mobility, leveraging Instagram to introduce audiences to the Wuling New Bingou EV through creative, informative storytelling and everyday usage perspectives.
The collaboration featured one influencer, @jukihoki, who highlighted the car’s compact design, modern features, urban driving comfort, and eco friendly benefits, presenting the New Bingou EV as a practical and stylish solution for daily city mobility.
Overall, the campaign strengthened brand visibility, encouraged engagement, and supported Wuling’s positioning in the EV segment by connecting product value with relatable content, authentic tone, clear messaging, measurable reach, consistent visuals, and audience focused storytelling methods across social platforms, while driving consideration and interest among urban drivers nationwide, check the video below to see the results
@jukihoki