In November 2025, the Garmin project delivered a strategic influencer marketing campaign focused on increasing brand exposure and visitor interest during the Wuling GJAW 2024 automotive event, utilizing Instagram as the main platform to reach a wider and relevant audience.
The campaign collaborated with three Instagram influencers, @zyoshhh, @fausan_aminulove, and @rereanggara, who were assigned to promote Wuling GJAW 2024 by sharing on site experiences, vehicle highlights, event atmosphere, and engaging content that captured attention and encouraged audience interaction.
Through well planned execution, the campaign successfully strengthened brand visibility and engagement by combining authentic storytelling with consistent messaging, creative visuals, and targeted reach, helping maximize event impact and audience awareness across social media channels, check the video below to see the results
@zyoshhh
@fausan_aminulove
@rereanggara