In July 2025, the Garmin project delivered a strategic influencer marketing campaign to support Wuling’s 8th Anniversary celebration through an exclusive Visit to the Wuling Factory in Cikarang, aiming to increase brand storytelling and audience engagement on Instagram.
The campaign collaborated with three influencers, @gray_deee, @taniaikhsani, and @baru.punya.mobil, who showcased behind the scenes factory experiences, manufacturing processes, brand milestones, innovation highlights, and Wuling’s journey in Indonesia through authentic and engaging content.
This project was fully managed by Jala Gabe Works, handling influencer coordination, creative direction, content planning, and campaign execution to ensure consistent messaging, strong visuals, and impactful reach, while strengthening brand credibility, transparency, and emotional connection with audiences during the anniversary moment, check the video below to see the results
@gray_deee
@taniaikhsani
@baru.punya.mobil