In July 2025, the Garmin project executed a focused influencer marketing campaign to support the promotion of Wuling Cortez Darion during GIIAS 2025, aiming to amplify brand exposure and drive audience interest across Instagram through engaging automotive and lifestyle content.
The campaign collaborated with three influencers, @hillsatrio, @merdioctav, and @alfisiregar_911, who highlighted the Cortez Darion’s design, features, on site exhibition experience, driving comfort, and suitability for modern families and professionals attending GIIAS.
This campaign was managed end to end by Jala Gabe Works, overseeing influencer coordination, creative direction, content execution, and campaign alignment to ensure consistent messaging, strong visuals, and effective reach, while reinforcing Wuling’s presence, credibility, and engagement throughout the exhibition period, check the video below to see the results
@hillsatrio
@merdioctav
@alfisiregar_911