In August 2025, the Garmin project delivered a high impact influencer marketing activation designed to boost event visibility and audience engagement during a major automotive exhibition in Surabaya.
The campaign collaborated with three Instagram influencers, @anggraenivaniap, @yunita_susantiii, and @jessicawongso_, who were tasked with promoting Wuling Cortez Darion at GIIAS Surabaya through lifestyle driven content, on site coverage, storytelling, and authentic audience interaction.
This project was managed end to end by Jala Gabe Works, overseeing influencer coordination, content guidelines, timelines, and reporting to ensure consistent messaging, strong visuals, and measurable reach, while supporting brand presence, awareness, and visitor traffic throughout the exhibition period, leveraging local relevance, strategic scheduling, audience insights, creative formats, and real time optimization across multiple content placements, platforms, channels, check the video below to see the results
@anggraenivaniap
@yunita_susantiii
@jessicawongso_